{"id":7307,"date":"2026-03-31T08:40:36","date_gmt":"2026-03-31T05:40:36","guid":{"rendered":"http:\/\/intelsiberia.ru\/?page_id=7307"},"modified":"2026-03-31T08:40:38","modified_gmt":"2026-03-31T05:40:38","slug":"nae-290","status":"publish","type":"page","link":"http:\/\/intelsiberia.ru\/en\/nae-290\/","title":{"rendered":"RUSSIAN ADVERTISING AND TRADITIONAL RUSSIAN VALUES"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0423\u0414\u041a 659.1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>RUSSIAN ADVERTISING AND TRADITIONAL RUSSIAN VALUES<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zamaraeva Julia Sergeevna<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siberian Federal University, Krasnoyarsk, Russia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pimenova Natalia Nikolaevna<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siberian Federal University, Krasnoyarsk, Russia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract.<\/strong> This article presents an analysis of key areas in the field of Russian advertising in the first period of its existence (1990-2010s). The first direction is the activity of the Russian advertising festival, through which domestic brands gained worldwide fame, and advertising RAs were able to build partnerships with foreign ones. The second direction is the legislative case and bills, which ensured the functioning of the advertising communications market, and also made it possible to create a mechanism for self-regulation of advertising activities. The third direction is the activities of the Association of Russian Advertising Agencies (RARA), which united professional RAs in order to develop the regional system of the advertising business and join the International Advertising Association. The indicated directions are not new for Russian history as a whole, their development is identical to the traditional way of building both internal and external relationships with an underlined content of Russian values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords: <\/strong>Russian advertising, traditional Russian values, advertising festival, Association of Russian Advertising Agencies, Russian advertising legislation, self-regulation of advertising in Russia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For citation:<\/strong> \u0417\u0430\u043c\u0430\u0440\u0430\u0435\u0432\u0430, \u042e. \u0421. \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \/ \u042e. \u0421. \u0417\u0430\u043c\u0430\u0440\u0430\u0435\u0432\u0430, \u041d. \u041d. \u041f\u0438\u043c\u0435\u043d\u043e\u0432\u0430 \/\/ \u0421\u0435\u0432\u0435\u0440\u043d\u044b\u0435 \u0410\u0440\u0445\u0438\u0432\u044b \u0438 \u042d\u043a\u0441\u043f\u0435\u0434\u0438\u0446\u0438\u0438. \u2013 2023. \u2013 \u0422. 7, \u2116 1. \u2013 \u0421. 19-27. \u2013 EDN WFENPM.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>References<\/strong><\/summary>\n<p class=\"wp-block-paragraph\">1. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0410\u043d\u0438\u0441\u0438\u043c\u043e\u0432\u0430 \u0422. \u0412., \u0427\u0443\u0431\u0430\u0439 \u0421. \u0410. \u0420\u0438\u0442\u043e\u0440\u0438\u043a\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0412\u043e\u043b\u0433\u043e\u0433\u0440\u0430\u0434: \u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043d\u0430\u0443\u043a\u0430, 2019. 138 \u0441.&nbsp; EDN: UROQVD&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0410\u0444\u043e\u043d\u044c\u043a\u0438\u043d\u0430 \u0422. \u041c. \u0420\u043e\u043b\u044c \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u0445 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0439 \/\/ \u0421\u041c\u0418 \u0438 \u0434\u0443\u0445\u043e\u0432\u043d\u0430\u044f \u0436\u0438\u0437\u043d\u044c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430: \u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438, \u041d\u0438\u0436\u043d\u0438\u0439 \u041d\u043e\u0432\u0433\u043e\u0440\u043e\u0434, 16 \u043c\u0430\u0440\u0442\u0430 2011 \u0433\u043e\u0434\u0430 \/ \u041a\u0430\u0444\u0435\u0434\u0440\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0438 \u0444\u0438\u043b\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0430 \u041d\u0438\u0436\u0435\u0433\u043e\u0440\u043e\u0434\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0438\u043c. \u041d. \u0418. \u041b\u043e\u0431\u0430\u0447\u0435\u0432\u0441\u043a\u043e\u0433\u043e. \u041d\u0438\u0436\u043d\u0438\u0439 \u041d\u043e\u0432\u0433\u043e\u0440\u043e\u0434: \u041d\u0438\u0436\u0435\u0433\u043e\u0440\u043e\u0434\u0441\u043a\u0438\u0439 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0438\u043c. \u041d.\u0418. \u041b\u043e\u0431\u0430\u0447\u0435\u0432\u0441\u043a\u043e\u0433\u043e, 2012. \u0421. 104-106.&nbsp; EDN: SZPKMT&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0412\u0430\u0440\u0442\u0430\u043d\u043e\u0432\u0430 \u0415. \u041b. \u041a \u0432\u043e\u043f\u0440\u043e\u0441\u0443 \u043e \u0440\u0430\u043c\u043a\u0430\u0445 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u043c\u0435\u0434\u0438\u0430\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0420\u043e\u0441\u0441\u0438\u0438 \/\/ \u041c\u0435\u0434\u0438\u0430\u043b\u044c\u043c\u0430\u043d\u0430\u0445. 2019. \u2116. 2 (91). \u0421. 8-18.&nbsp; EDN: XCQWUU&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0412\u0435\u0441\u0435\u043b\u043e\u0432 \u0421. \u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \/\/ \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. 2000. \u2116 4. \u0421. 6-8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0414\u043c\u0438\u0442\u0440\u0438\u0435\u0432\u0430 \u041b. \u041c., \u0422\u043a\u0430\u0447\u0435\u043d\u043a\u043e \u041d. \u0412., \u041c\u0430\u0440\u043e\u0447\u043a\u0438\u043d\u0430 \u0421. \u0421. \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u041c\u043e\u0441\u043a\u0432\u0430: Litres, 2022. 272 \u0441.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0415\u0432\u0441\u0442\u0430\u0444\u044c\u0435\u0432 \u0412. \u0410., \u041f\u0430\u0441\u044e\u0442\u0438\u043d\u0430 \u0415. \u042d. \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434; \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0430\u044f \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u044f \u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0433\u043e \u0445\u043e\u0437\u044f\u0439\u0441\u0442\u0432\u0430 \u0438 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0441\u043b\u0443\u0436\u0431\u044b \u043f\u0440\u0438 \u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0435 \u0420\u0424. &#8211; 3-\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u0435, \u043f\u0435\u0440\u0435\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u0435 \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u043e\u0435. \u041c\u043e\u0441\u043a\u0432\u0430 \u0418\u0437\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e-\u0442\u043e\u0440\u0433\u043e\u0432\u0430\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u044f &#8220;\u0414\u0430\u0448\u043a\u043e\u0432 \u0438 \u041a&#8221;, 2021. 920 \u0441. (\u0423\u0447\u0435\u0431\u043d\u044b\u0435 \u0438\u0437\u0434\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u043c\u0430\u0433\u0438\u0441\u0442\u0440\u043e\u0432).&nbsp; EDN: XGWNSB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0417\u0430\u043c\u044f\u0442\u0438\u043d\u0430 \u041e. \u041d. \u0424\u0443\u043d\u043a\u0446\u0438\u0438 \u0438 \u0446\u0435\u043b\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u043c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435 \/\/ \u0421\u043e\u0446\u0438\u043e\u043b\u043e\u0433\u0438\u044f \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u043c\u0438\u0440\u0435: \u043d\u0430\u0443\u043a\u0430, \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u043e. 2011. \u2116 3. \u0421. 212-215.&nbsp; EDN: QYQNKZ&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0418\u043b\u044c\u0438\u043d\u0430 \u0412. \u0412. \u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/\/ \u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u043e\u043b\u043e\u0433\u0438\u044f: \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043d\u0430\u0443\u0447\u043d\u044b\u0439 \u0436\u0443\u0440\u043d\u0430\u043b. 2018. \u0422. 3. \u2116. 4. \u0421. 56-72.&nbsp; EDN: UNEZAH&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041a\u0430\u043b\u0438\u043d\u0438\u043d\u0430 \u041b. \u041b. \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u0435\u0435 \u0440\u043e\u043b\u044c \u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u043c \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u043c \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435 \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0420\u0413\u0413\u0423. \u0421\u0435\u0440\u0438\u044f: \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430. \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435. \u041f\u0440\u0430\u0432\u043e. 2020. \u2116 3. \u0421. 15-24.&nbsp; DOI: 10.28995\/2073-6304-2020-3-15-24&nbsp; EDN: FDEJCF&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041a\u0443\u0437\u043d\u0435\u0446\u043e\u0432 \u041f. \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u041c\u043e\u0441\u043a\u0432\u0430: Litres, 2022. 176 c.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">11. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041b\u0438\u0441\u043e\u0432\u0441\u043a\u0438\u0439 \u0421. \u0424., \u0415\u0432\u0441\u0442\u0430\u0444\u044c\u0435\u0432 \u0412. \u0410. \u0418\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438: \u0438\u0441\u0442\u043e\u0440\u0438\u044f, \u0442\u0435\u043e\u0440\u0438\u044f, \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430. \u041c\u043e\u0441\u043a\u0432\u0430: \u0420\u0410\u0423 \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442, 2000. 320 \u0441.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041d\u043e\u0432\u0430\u0442\u043e\u0440\u043e\u0432 \u0412. \u0415. \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430: \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \/\/ \u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f: \u0421\u0431\u043e\u0440\u043d\u0438\u043a \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043d\u0430\u0443\u0447\u043d\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u0438, \u041a\u0435\u043c\u0435\u0440\u043e\u0432\u043e, 05-06 \u043c\u0430\u044f 2015 \u0433\u043e\u0434\u0430 \/ \u0417\u0430\u043f\u0430\u0434\u043d\u043e-\u0421\u0438\u0431\u0438\u0440\u0441\u043a\u0438\u0439 \u043d\u0430\u0443\u0447\u043d\u044b\u0439 \u0446\u0435\u043d\u0442\u0440; \u041a\u0443\u0437\u0431\u0430\u0441\u0441\u043a\u0438\u0439 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0438\u043c\u0435\u043d\u0438 \u0422.\u0424. \u0413\u043e\u0440\u0431\u0430\u0447\u0435\u0432\u0430. \u041a\u0435\u043c\u0435\u0440\u043e\u0432\u043e: \u041a\u0443\u0437\u0431\u0430\u0441\u0441\u043a\u0438\u0439 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u0438\u043c. \u0422.\u0424. \u0413\u043e\u0440\u0431\u0430\u0447\u0435\u0432\u0430, 2015. \u0421. 74-77.&nbsp; EDN: RZNSDQ&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041d\u043e\u0432\u0438\u043a\u043e\u0432 \u0421. \u041f\u0440\u0438\u0448\u043b\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432 \/\/ \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043c\u0438\u0440. 1996. \u2116 11-12.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">14. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041e\u043c\u0435\u043b\u044c\u044f\u043d\u0435\u043d\u043a\u043e \u0412. \u0410. \u041c\u0443\u043b\u044c\u0442\u0438\u043c\u043e\u0434\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0440\u0435\u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438\u043c\u0438\u0434\u0436\u0430 \u0420\u043e\u0441\u0441\u0438\u0438 \u0432 \u0442\u0435\u043a\u0441\u0442\u0430\u0445 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e-\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c 10.02.01 &#8220;\u0420\u0443\u0441\u0441\u043a\u0438\u0439 \u044f\u0437\u044b\u043a&#8221;: \u0430\u0432\u0442\u043e\u0440\u0435\u0444\u0435\u0440\u0430\u0442 \u0434\u0438\u0441\u0441\u0435\u0440\u0442\u0430\u0446\u0438\u0438 \u043d\u0430 \u0441\u043e\u0438\u0441\u043a\u0430\u043d\u0438\u0435 \u0443\u0447\u0435\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u0444\u0438\u043b\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043d\u0430\u0443\u043a \/ \u041e\u043c\u0435\u043b\u044c\u044f\u043d\u0435\u043d\u043a\u043e \u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u0432\u043d\u0430. \u041c\u043e\u0441\u043a\u0432\u0430, 2019. 22 \u0441.&nbsp; EDN: MRZLDH<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">15. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041e\u043c\u0435\u043b\u044c\u044f\u043d\u0435\u043d\u043a\u043e \u0412. \u0410. \u041e\u0442\u043e\u043d\u0438\u043c\u043d\u044b\u0435 \u043f\u0440\u0430\u0433\u043c\u0430\u0442\u043e\u043d\u0438\u043c\u044b \u0441 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e-\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u044b\u043c \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u043e\u043c \u0432 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \/\/ \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0420\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430 \u0434\u0440\u0443\u0436\u0431\u044b \u043d\u0430\u0440\u043e\u0434\u043e\u0432. \u0421\u0435\u0440\u0438\u044f: \u0422\u0435\u043e\u0440\u0438\u044f \u044f\u0437\u044b\u043a\u0430. \u0421\u0435\u043c\u0438\u043e\u0442\u0438\u043a\u0430. \u0421\u0435\u043c\u0430\u043d\u0442\u0438\u043a\u0430. 2018. \u0422. 9. \u2116. 3. \u0421. 712-728.&nbsp; EDN: YBJJBJ&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">16. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041f\u0430\u0432\u043b\u043e\u0432\u0441\u043a\u0430\u044f \u0410. \u0412. \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u0438\u0442\u0430\u043d\u0438\u044f \u043d\u0430 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u043c \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0438 \/\/ \u0420\u043e\u0441\u0441\u0438\u044f \u0438 \u0417\u0430\u043f\u0430\u0434: \u0434\u0438\u0430\u043b\u043e\u0433 \u043a\u0443\u043b\u044c\u0442\u0443\u0440. 2014. \u2116 6. \u0421. 8.&nbsp; EDN: UHUZCZ&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">17. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041f\u0430\u043d\u043a\u0440\u0430\u0442\u043e\u0432 \u0424. \u0413., \u0411\u0430\u0436\u0435\u043d\u043e\u0432 \u042e. \u041a., \u0421\u0435\u0440\u0435\u0433\u0438\u043d\u0430 \u0422. \u041a., \u0428\u0430\u0445\u0443\u0440\u0438\u043d \u0412. \u0413. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c: \u0423\u0447\u0435\u0431\u043d\u0438\u043a \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u043e\u0432 \u0432\u044b\u0441\u0448\u0438\u0445 \u0443\u0447\u0435\u0431\u043d\u044b\u0445 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u0439. 3-\u0435 \u0438\u0437\u0434., \u043f\u0435\u0440\u0435\u0440\u0430\u0431. \u0438 \u0434\u043e\u043f. \u041c\u043e\u0441\u043a\u0432\u0430: \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, 2001, 364 \u0441.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">18. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u041f\u0438\u0434\u0448\u043c\u043e\u0440\u0433\u0430 \u042e. \u0412. \u0421\u043e\u0446\u0438\u043e\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u043e\u0435 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430: \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c 24.00.01 &#8220;\u0422\u0435\u043e\u0440\u0438\u044f \u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b&#8221;: \u0430\u0432\u0442\u043e\u0440\u0435\u0444\u0435\u0440\u0430\u0442 \u0434\u0438\u0441\u0441\u0435\u0440\u0442\u0430\u0446\u0438\u0438 \u043d\u0430 \u0441\u043e\u0438\u0441\u043a\u0430\u043d\u0438\u0435 \u0443\u0447\u0435\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043e\u043b\u043e\u0433\u0438\u0438 \/ \u041f\u0438\u0434\u0448\u043c\u043e\u0440\u0433\u0430 \u042e\u043b\u0438\u044f \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440\u043e\u0432\u043d\u0430. \u041a\u0440\u0430\u0441\u043d\u043e\u0434\u0430\u0440, 2009. 22 \u0441.&nbsp; EDN: NKVFHX&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">19. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0420\u0435\u043c\u0447\u0443\u043a\u043e\u0432\u0430 \u0415. \u041d., \u041e\u043c\u0435\u043b\u044c\u044f\u043d\u0435\u043d\u043a\u043e \u0412. \u0410. \u0418\u043c\u0438\u0434\u0436 \u0441\u0442\u0440\u0430\u043d\u044b \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0434\u0438\u0441\u043a\u0443\u0440\u0441\u0435: \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u043e\u0439 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439 \/\/ \u041d\u0430\u0443\u0447\u043d\u044b\u0439 \u0434\u0438\u0430\u043b\u043e\u0433. 2020. \u2116. 9. \u0421. 144-158.&nbsp; EDN: LYUVBO&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">20. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0420\u043e\u0436\u043a\u043e\u0432 \u0418.\u042f. \u0420\u0435\u043a\u043b\u0430\u043c\u0430: \u043f\u043b\u0430\u043d\u043a\u0430 \u0434\u043b\u044f &#8220;\u043f\u0440\u043e\u0444\u0438&#8221;. \u041c\u043e\u0441\u043a\u0432\u0430: \u042e\u0440\u0430\u0439\u0442, 1997. 208 \u0441.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">21. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0421\u0430\u0434\u043e\u0445\u0438\u043d \u0410.\u041f. \u0422\u0435\u043e\u0440\u0438\u044f \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u043c\u0435\u0436\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438: \u0443\u0447\u0435\u0431\u043d\u043e\u0435 \u043f\u043e\u0441\u043e\u0431\u0438\u0435. &#8211; \u041c\u043e\u0441\u043a\u0432\u0430: \u042e\u041d\u0418\u0422\u0418-\u0414\u0410\u041d\u0410, 2004. 271\u0441.&nbsp; EDN: QTUBSP&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">22. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0421\u0430\u0437\u043e\u043d\u043e\u0432\u0430 \u041d. \u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \/\/ \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u0438 \u0437\u0430 \u0440\u0443\u0431\u0435\u0436\u043e\u043c, 2000. \u21161. URL: https:\/\/www.cfin.ru\/press\/marketing\/2000-1\/06.shtml.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">23. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0421\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0420\u043e\u0441\u0441\u0438\u0438. 1997 \u0433\u043e\u0434 (\u0410\u043d\u0430\u043b\u0438\u0437, \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438, \u043f\u0440\u043e\u0433\u043d\u043e\u0437) \/ \u043f\u043e\u0434 \u0440\u0435\u0434. \u0412. \u041b. \u0411\u043e\u0433\u0434\u0430\u043d\u043e\u0432\u0430. \u041c.: \u0421\u043e\u044e\u0437 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0420\u043e\u0441\u0441\u0438\u0438, 1998. 229 \u0441.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">24. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0424\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u043a\u043e\u043d \u0420\u0424 \u043e\u0442 13 \u043c\u0430\u0440\u0442\u0430 2006 \u0433. \u211638-\u0424\u0417 &#8220;\u041e \u0440\u0435\u043a\u043b\u0430\u043c\u0435&#8221;. URL: https:\/\/www.consultant.ru\/document\/cons_doc_LAW_58968.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">25. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0424\u0435\u043e\u0444\u0430\u043d\u043e\u0432 \u041e. \u0420\u0435\u043a\u043b\u0430\u043c\u0430: \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438. \u0421\u041f\u0431.: \u041f\u0438\u0442\u0435\u0440, 2000. 384 \u0441.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">26. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u0427\u0435\u0440\u043d\u0435\u0446\u043a\u0430\u044f \u0415. \u0412. \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0435 \u0440\u0435\u0430\u043b\u0438\u0438 \/\/ \u0410\u0441\u043f\u0438\u0440\u0430\u043d\u0442. \u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043a \u0436\u0443\u0440\u043d\u0430\u043b\u0443 \u0412\u0435\u0441\u0442\u043d\u0438\u043a \u0417\u0430\u0431\u0430\u0439\u043a\u0430\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. 2019. \u0422. 13. \u2116 1. \u0421. 120-124.&nbsp; EDN: AXUJLK<\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.elibrary.ru\/item.asp?id=50356756\" target=\"_blank\" rel=\"noopener\">Get access to the full version of this article<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0423\u0414\u041a 659.1 RUSSIAN ADVERTISING AND TRADITIONAL RUSSIAN VALUES Zamaraeva Julia Sergeevna Siberian Federal University, Krasnoyarsk, Russia Pimenova Natalia Nikolaevna Siberian Federal University, Krasnoyarsk, Russia Abstract. This article presents an analysis of key areas in the field of Russian advertising in the first period of its existence (1990-2010s). The first direction is the activity of the &#8230; <a title=\"RUSSIAN ADVERTISING AND TRADITIONAL RUSSIAN VALUES\" class=\"read-more\" href=\"http:\/\/intelsiberia.ru\/en\/nae-290\/\" aria-label=\"Read more about RUSSIAN ADVERTISING AND TRADITIONAL RUSSIAN VALUES\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_locale":"en_US","_original_post":"http:\/\/intelsiberia.ru\/?page_id=7305","footnotes":""},"wf_page_folders":[319],"class_list":["post-7307","page","type-page","status-publish","en-US"],"acf":[],"_links":{"self":[{"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/pages\/7307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/comments?post=7307"}],"version-history":[{"count":1,"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/pages\/7307\/revisions"}],"predecessor-version":[{"id":7309,"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/pages\/7307\/revisions\/7309"}],"wp:attachment":[{"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/media?parent=7307"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"http:\/\/intelsiberia.ru\/wp-json\/wp\/v2\/wf_page_folders?post=7307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}