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SOCIAL REPRESENTATIONS ABOUT THE CITY OF KRASNOYARSK<\/strong><\/strong><\/p>\n\n\n\n Polina V. Shatrova1<\/sup>, Maria A. Kolesnik<\/strong><\/strong>2<\/strong><\/sup><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n Siberian Federal University, Krasnoyarsk, Russia<\/p>\n\n\n\n 1<\/sup> orcid.org\/0000-0002-9251-1208<\/a>, shatrovap@mail.ru<\/a><\/p>\n\n\n\n 2<\/sup> orcid.org\/0000-0001-8194-7869<\/a>, masha_kolesnik@mail.ru<\/a><\/p>\n\n\n\n Abstract. <\/strong>This article presents the results of a study of social representation of Krasnoyarsk residents about the right-bank of the city using the go-along method and content analysis. The study involved residents of Krasnoyarsk who live in the right-bank districts (Sverdlovskiy district, Kirovskiy district), as well as residents of the city who live in the left-bank areas of the city (Tsentralniy district, Zheleznodorozhniy district, Oktyabrsky district). To get information about the views of residents on the right Bank of the city of Krasnoyarsk, a deep and semi-formal type of interview was used. It was found that the most favorable areas for living in Krasnoyarsk are considered to be the Kirovskiy district (prospect named after the newspaper \u00abKrasnoyarskiy rabochiy\u00bb, Vavilova street), the Sverdlovskiy district (residential complex \u00abYuzhnyy bereg\u00bb, residential complex \u00abBelye rosy\u00bb, the area of Gladkov\u0430 street). Also identified are the disadvantaged areas of the right Bank of Krasnoyarsk: Leninsky district, Kirovsky district in the area of Shchorsa street, Sverdlovskiy district in the area of Semafornaya and Sverdlovskaya streets. Using content analysis, the structure of social representations, consisting of such components as information, the representation field, and installation, is studied. It is revealed that the following categories are most actively represented in interviews: \u00abmaterial environment of the city\u00bb and \u00abnatural environment of the city\u00bb. In the course of the analysis of the \u00abfield of representations\u00bb component, it was revealed that the core of social representations of urban space are the most significant cultural spaces and objects for the majority of citizens, and embankments are important in the urban environment. Residents of Krasnoyarsk are concerned about the unsightly appearance and monotony of the architecture of the right Bank, as well as some disadvantages of infrastructure. It is also revealed that there is a General positive orientation of the interview.<\/p>\n\n\n\n Keywords:<\/strong> Social representations, the go-along method, social representations of the right-bank of Krasnoyarsk<\/p>\n\n\n\n For citation: <\/strong> \u0428\u0430\u0442\u0440\u043e\u0432\u0430, \u041f. \u0412. \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u0433\u043e\u0440\u043e\u0434\u0435 \u041a\u0440\u0430\u0441\u043d\u043e\u044f\u0440\u0441\u043a\u0435 \/ \u041f. \u0412. \u0428\u0430\u0442\u0440\u043e\u0432\u0430, \u041c. \u0410. \u041a\u043e\u043b\u0435\u0441\u043d\u0438\u043a \/\/ \u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0430\u043d\u0442\u0440\u043e\u043f\u043e\u043b\u043e\u0433\u0438\u044f \u0421\u0438\u0431\u0438\u0440\u0438. \u2013 2020. \u2013 \u0422. 1, \u2116 3. \u2013 \u0421. 14-25. \u2013 DOI 10.31804\/2687-0606-2020-1-3-14-25. \u2013 EDN KTUANM.<\/p>\n\n\n\t\t