Abstract. Based on the works of fine art put up for sale at auctions from the largest popular auction houses in the online auction catalog, a study was conducted on the popularity and demand for certain areas and subjects of fine art among creative consumers and buyers of art objects. Within the framework of the study, a research database was formed from the sold works of fine art by the cluster sampling method, a visual analysis of the selected works of art was carried out with the determination of prevailing images, prevailing themes and trends, genre and material diversity, and a conclusion was formed about the priority characteristics of the sold works that determine the popularity and demand for works of art for buyers and consumers of art. The analysis of the sold paintings showed that modern art with relevant subjects reflecting the situation of today all over the world is in demand and relevant in society. Modern problems must be placed in the sphere of art in the form of simple and understandable plots for everyone, so that any consumer of art can form his point of view without subjective evaluation, which art does not aim to carry to the viewer.