УДК 004.77 (571.51)
IMAGE OF RUSSIAN CLASSICAL LITERATURE ON SOCIAL MEDIA
Maria A. Denisova1, Sofia A. Ignatenko2, Arina E. Sorokina3
1, 2, 3 Siberian Federal University, Krasnoyarsk, Russia
1 marrksizm@gmail.com
2 sofaignatenko207@gmail.com
3arinasoroka47@gmail.com
Abstract. The article examines the image of Russian classical literature presented on such Internet sites as TikTok, YouTube and VKontakte. The principle of «clip thinking» is partially understood, which has a great influence on the creation of content of these social networks and its consumption. The aim of the study was to find ways of representing Russian classical literature in the most common social networks among today’s youth. Analysis of the three most popular social networks for publishing content related to classical literature showed that the content of any of the social networks is based on such a modern phenomenon as clip thinking. This phenomenon is more pronounced on the TikTok platform, but to some extent it is present in the content of YouTube and VKontakte. Despite the fact that the material on these sites differs from each other, but it constructs a rather similar, analogous to each other, the image of Russian classical literature. Russian classical literature, first of all, is positioned as a storehouse of wisdom, which is so deep that it does not have a specific time and context in which it can be applied. Despite the fact that social networks offer a rather superficial study of the material, however, in the context of clip thinking, which is inherent in site users, the authors come to the conclusion that the use of social networks is an effective tool in studying such a significant layer of Russian culture as classical literature.
Keywords: social networks, clip thinking, social research, TikTok, YouTube, VKontakte
For citation: Денисова М. А., Игнатенко С. А., Сорокина А. Е. Репрезентация образа русской классической литературы в социальных сетях // Цифровизация. 2021. № 4. С. 33–40. DOI: 10.37993/2712-8733-2021-2-4-33-40
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